Product content customers (and competitors) rely on.

The problem

Thin manufacturer copy doesn’t answer buyer questions, and it doesn’t rank.

What I did

For top sellers and key categories, I build descriptions around what people actually search for:

• Why choose this? and what works with what?
• Accurate specifications, written clearly.
• Keyword variations, because different people search for the same thing in different ways.
• Canonical decisions per product, depending on how it’s set up.
• Accessible structure, because ADA compliance is always a concern.

I’ve also built standalone guide pages aimed at SEO, with tips that help customers succeed with what they buy, not just buy it.

The result

Competitors use our pages for the specs we publish.